MINOR PROJECT REPORT
‘BRANDING AND PROMOTION’
BBA (GENERAL) 3 SEMESTER
SUBMITTED TO: SUMITA KUKREJA
DEPARTMENT OF BUSINESS ADMINISTRATION
MAHARAJA SURAJMAL INSTITUTE
(AFFILATED TO GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY) ACKNOWLEDGEMENT
This project work, which is my first step in professionalism, has been successfully accomplished only because of timely support of my well wishers. I would like to pay my sincere regards to those, who directed me at every step in my project work. First of all, I would like to express my thanks to PROF. AZAD S. CHILLAR (Director, Maharaja Surajmal Institute) for giving me such a wonderful opportunity to widen the horizons of my knowledge. I extend my thanks to my project guide Ms. SUMITA KUKREJA for her scholarly guidance, constant supervision and encouragement. It is due to her personal interest and initiative that the project a success, it is a tribute for their valuation. Despite all efforts I have no doubt that error and obscurities remain that seen to afflict a working project for which I am capable. Work is published in the present form. Last but not the least; I would also like thank all the staff members of Maharaja Surajmal Institute, friends and parents who have directly or indirectly contributed in making this tribute for their valuation. Despite all efforts I have no doubt that error and obscurities remain that seen to afflict a working project for which I am capable.
This is to certify that the project entitled’ “BRANDING AND PROMOTION OF L.G” prepared by VINAY SHARMA has been completed under my guidelines and I am completely satisfied with the work carried out by her. The project was successfully carried out by VINAY SHARMA in partial fulfillment of BBA, III rd Semester, required for the award of degree of BBA of Maharaja Surajmal Institute. Project Guide
Ms. SUMITA KUKREJA
S.NO PARTICULARS Page no
OBJECTIVES OF STUDY
CONCLUSIONS AND RECOMMENDATIONS
Before the liberalization of the Indian economy, only a few companies like Kelvinator, Godrej, Allwyn, and Voltas were the major players in the consumer durables market, accounting for no less than 90% of the market. Then, after the liberalization, foreign players like LG, Sony, Samsung, Whirlpool, Daewoo, and Aiwa came into the picture. Today, these players control the major share of the consumer durables market.
Consumer durables market is expected to grow at 10-15% in 2007-2008. It is growing very fast because of rise in living standards, easy access to consumer finance, and wide range of choice, as many foreign players are entering in the market With the increase in income levels, easy availability of finance, increase in consumer awareness, and introduction of new models, the demand for consumer durables has increased significantly. Products like washing machines, air conditioners, microwave ovens, color televisions (CTVs) are no longer considered luxury items. However, there are still very few players in categories like vacuum cleaners, and dishwashers Consumer durables sector is...