OUTLINE THE ARGUMENT THAT RUBBISH IS NOT WORTHLESS
When we discuss rubbish we often think of it as something without value and therefore disvalued. This essay will outline the argument that rubbish is not worthless and can be valued in a consumer society. The global mass consuming generates vast amounts of rubbish that shape environmentally and economically our society.
Contemporary society it is now describe as a consumer society in so far as identity and status are acquired and social inclusion. Social integration achieved through participation in consumer activity.There was a shift from production to consumption, in Buamans terms refers to increasing consumer activity and consumer choice that is less bound up with career and jobs but more with lifestyle,consumption and shopping.(online activity 8)Furthermore, later one the socialist Thorstain Velben argues that people buy things to display their prosperity to others and make a statements about themselves conspicuous consumption is seen as more important than occupation, with the services, experience and goods we consume sending all contain signs and messages to be read by other consumers. ( learning companion 2, 2012, p. 10 ) Inevitably ,from economical point of view, tradeoffs bring differences some and inequalities for others.Instead of class divisions, Bauman argues that consumer societies contain new social divisions and new groups of included and excluded people are seduced and repressed (online quiz, chapter 1) Seduced are those that are able to consume beyond the necessities of life in order to create individual lifestyle they wish to have. Those that are excluded from the consumer society,that are not in the position to participate in the consumer society, he calls repressed unemployed and low paid or immigrants.( Making Social Lives, 2009, p.46 )
In addition,the new mass consumption big supermarkets and big chains start using the global supply chain where tradeoffs involve the arrival of supermarket chain in local town, brings jobs,reduced prices and great convenience and conversely acquiring a local monopoly position and restricting local choice According to the sociologist Denise Wrong the market monopoly,domination and seduction is impossible to be distributed evenly in society . Wrong claims that a zerosum game implies that it is impossible for both sides to win,whereas a positive sum game suggests that both may gain to some extent. For example, the antisupermarket
lobby based on local case studies to highlight poverty and hardship , claims that the real cost of low prices is borne by suppliers and their workforces. Whereas, the promarket lobby also based on national market and factory studies, claims that supermarkets provide a wide choice of cheap good which also leads to an improvement in living standards. ( Making Social Lives , 2009, p.93 ) Consequently, the mass consumption, the increase range of variety of goods that many households could afford, that big chains supermarket claim to their advantage, provide to UK consumer more clothing,food, and appliances.
Nevertheless , the mass consumption requires disposing rubbish and waste that involves complicated process and chain of activities that extend globally. Equally to consumption,disposal of rubbish, raises similar issues such as : production,cheap,labour,poverty,benefits,choices, the environmental unsustainability. Subsequently, according to a report of The Food We Waste ( Making Social Lives , 2009, p. 106 ) the food thrown away in Uk is approximately 6.7 million tonnes of food. (p.106 chapter 3) In 2006/2007 the amount of household rubbish for each person in England was 508 kg, This amount increase to 28% per cent between 1983 and 2006(p.107)At this point rubbish is seen as usefulness of something that has no value.Furthermore,along with rising affluence and mass ...